Natural Home Capitalizing on Sustainable Living

June 4th, 2008

Natural Home, a green-themed magazine with a small circulation base of 87,000, has introduced three new projects to extend their brand. On Earth Day of 2009, Natural Home, in conjunction with PBS, will be launching the “Natural Home Living” show, which will air weekly episodes for 13 weeks. The magazine will design, provide content for, and consult on the show. The magazine also agreed to provide stories and green-living tips for Scripps Networks’ green living channel, Ecologue.com. And in a final effort to capitalize on sustainable living, the magazine also is developing a line of Natural Home-branded kitchenware made from earth-friendly materials that are set to go on sale by the end of the year. MediaWeek (June 6, 2008)

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