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The consumer magazine industry association Magazine Publishers of America redesigned and relaunched its site last week.  Most prominent is the new navigational format, which went from top-of-page navigation to left-margin navigation.  Additionally, the site now offers RSS functionality and a “community” page, which has links to MPA groups and content on Facebook, LinkedIn and YouTube.  MPA president and CEO, Nina Link, said, “We redesigned the site not only to increase online engagement with our various constituents but to also better take advantage of technological advances in the digital space.”  Traffic to the site averages about 200,000 unique visitor sessions per month and varies according to what’s going on in the industry.  More social networking will soon be added.  Folio (July 23, 2008)

Tags: MPA

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