Metro battles brand confusion with a $200-million makeover
August 7th, 2008
Montreal’s Metro grocery chain will soon undertake a rebranding. Starting next month, Metro will spend $200 Million converting it’s various banners in Metro outlets. The move, which will spell the end to its well-established A&P and Dominion banners - acquired three years ago - follows moves by competitors in the supermarket sector to sharpen their national presence. The company had indicated it wants to expand outside of Central Canada, likely through acquisitions.
Tags: Grocery, Retail - Canada