Magazines Need to be Redifined
Hearst Magazines EVP and General manager John Loughlin was the keynote speak at Primex 2009, the annual event for print-media production executives and their suppliers. Loughlin discussed our ever changing world and how technology is so powerful and inexpensive, as a result magazines need to adapt and rethink their strategies to deal with the abundance of opportunities consumers and advertisers have readily available to them. Loughlin reported that Hearst is focusing on five action items which include: “streamlining and redefining the making of magazines; lowering the cost base; embracing both print and digital; changing the perception that magazines are “old media” in the process of fading away; and finally, being prepared for what comes next.” Foliomag.com (Feb. 4, 2009)
Tags: Hearst, John Loughlin