Comag Marketing Group, LLC

Publisher and editors are realizing that to keep magazines afloat they need to hook viewers onto their websites.  National Geographic and BusinessWeek are a few who are utilizing interactive applications such as online games and puzzles to increase the amount of time viewers spend on their page.  It has been estimated that the average page is viewed for a mere 11 seconds.  So it is hopeful that the introduction of online games will keep the viewer on the page longer.  Folio (Mar. 27, 2008)

Tags: BusinessWeek, Byrne, National Geographic, online games

This entry was posted on Thursday, March 27th, 2008 at 3:19 pm and is filed under Magazine Publishing, Other Media, Research/Trends/Forecasts, Technology, Web. You can Email This Article to a friend. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.