Magazine firms furious at Asda demands
The U.K.’s ASDA grocery chain, owned by WALMART USA, is seeking “outrageous” concessions from magazine publishers. An ASDA email memo, sent to British magazine publishers and distributors has outlined a series of proposed conditions with which publishers are requested to comply. These proposals are as follows;
- Asda’s demands include a request for two pages of editorial or advertising space each month in titles of the company’s choosing.
- Another is that shop space given over to a distributor’s titles will be subject to a “space contribution” of £10,000 paid to the supermarket.
- Asda is asking for a space contribution for each new Asda store opened of £2,500 per magazine title to be paid to the supermarket.
- The supermarket company is also demanding that any new title distributed in its stores will be subject to an “item set up” charge of £2,464.
Tags: Magazine Publishing, National Distributor, Retail - UK / Europe, UK - Europe