Comag Marketing Group, LLC

According to 2007 year-end report issued by the Publishers Information Bureau (PIB), advertising pages declined 0.6% from 2006 to 2007.  MPA chief marketing officer Ellen Oppenheim characterized the performance as relatively good news in light of reduced ad budgets and general economic conditions.  Celebrity weeklies were up, newsweeklies were down, and two magazines turned in particularly noteworthy performances.  Every Day with Rachael Ray recorded $78.3 million in PIB ad revenue for the year — a 283% increase over 2006.  Recently-sold TV Guide also turned in a strong performance, up 34% in terms of revenue and 23% in pages.  Folio:  (Jan. 16, 2008)

Tags: ad pages, Advertising pages, Ellen Oppenheim, Every Day with Rachael Ray, MPA, PIB, Publishers Information Bureau, Readers Digest Association, TV Guide

This entry was posted on Wednesday, January 16th, 2008 at 1:55 pm and is filed under Magazine Publishing, USA, advertising. You can Email This Article to a friend. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.