Kelly Rae Takes Dual Role for a Spin
Spin magazine recently hired Kelly Rae as executive fashion director. Nothing out of the ordinary, considering her two previous roles have been fashion director at Maxim and fashion/grooming director at Stuff. The interesting part of her role at Spin is that she will have a dual role as advisor to editorial. She will try to suggest ways to incorporate products into stories and photos. With this move, Publisher Malcolm Campbell is looking to engage advertisers while raising the fashion profile of its editorial content. He assures that Spin’s editor, Doug Brod, will have the final say over which products are featured though. MediaWeek (Aug 22, 2008)
Tags: Doug Brod, fashion director, Kelly Rae, Malcolm Campbell, Maxim, product placement, Spin, Stuff