Kellogg’s Cheez-Its and TV Guide Partner on In-Store, Kroger Promotion
February 7th, 2008
TV Guide is partnering with Kellogg Co. to promote both the weekly magazine and the food manufacturer’s Cheez-It Crackers on a shared, in-store promotion in 2,500 Kroger stores nationwide. Both products will be placed on custom displays in the shape of stock car, as a tie-in with Cheez-Its NASCAR sponsorship. The magazine will use holographic elements in an ad on the back cover for the snack cracker and on a front cover featuring NASCAR star Dale Earnhardt Jr. Purchasers of the Feb. 11th issue of TV Guide will receive a coupon for a free box of Cheez-Its, redeemable through March. Promo Magazine (Feb. 6, 2008)
Tags: Cheez-Its, In-store Promotion, Kellogg Co., Kroger, POP, TV Guide