Vogue’s September Fall Fashion Issue weighs in at a robust 798 pages. Even if you don’t find a “must-have” new look within it, you’ll benefit from the exercise that comes from just lugging it around. As the publication of Vogue’s September issue is one of magazine publishing’s true annual events, you would think Condé Nast wouldn’t have to promote it. Of course, they do anyway. September Vogue is backed by a stepladder at Barnes & Noble, a cash pocket promotion at BC Ferries, a floor stand promotion at Books-a-Million, and a power stacker at Borders. And those are just the bookstore/terminal accounts! Vogue will also get a boost from mainline promotions at Target and Safeway, plus loose displays at Albertsons, CVS, Duane Reade, Pathmark, State Brothers, Ralph’s and Food Emporium.
- On-sale:
- Aug. 19, 2008
- Off-sale:
- Sept. 23, 2008
- Bipad:
- 08449
- Publisher:
- Condé Nast Publications