Comag Marketing Group, LLC

Yes, they are big news for the magazine industry, but they probably won’t have a big, adverse effect on sales.  Keith Kelly’s estimate that 20% of all magazine sales flow through the retailer is probably high by 3 to 5 percentage points and Harrington estimates that the remaining 1,100 authorized titles at the chain account for 97% or 98% of its magazine sales.  minOnline  (Jan. 22, 2008)

Tags: authorizations, authorized list, De-listings, Wal-Mart Stores

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