Comag Marketing Group, LLC

In the inaugural issue, IPDA president Jerry Lynch describes the e-newsletter as, “…a communications vehicle for all partners in the magazine and book distribution channels, from publisher through retailer, as we work together to address our challenges and leverage our strengths.”  In the same introductory column, Lynch also announces plans for a mid-March, IPDA-sponsored meeting among to foster more effective partnerships within the channel.  And he reveals the name of the joint category marketing presentation that has been much discussed in recent months: the “One Voice” Initiative.  The e-newsletter’s March issue is available here: IPDA Newsstand Forum  Sign up for the mailing list here.  The New Single Copy  Subscription required; unavailable online.  (Mar. 3, 2008)

Tags: IPDA, IPDA Newsstand Forum, Jerry Lynch, One Voice Initiative

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