She’s everywhere and yet somehow not overexposed. Cooks, foodies, and the rest of us just can’t get enough! Sales of Every Day with Rachael Ray were up 24% last year, and they’re still growing. This fall, they’ll grow even more with the introduction of her new bookazine Ultimate Holiday Guide, priced at $9.99. It’s chock full of cooking, gift shopping and entertaining ideas. This traditional, B-size product is tailor-made for promotion during the shopping season, and is available in prepacked countertop units (8 count) and prepaced floor displays (20 count).
At CMG, we’re not only looking forward to the selling opportunities. We’re hoping that the recipe for the Rachael Ray version of Popeye’s spinach is revealed inside.
- On-sale:
- Nov. 4, 2008
- Off-sale:
- Feb. 2, 2009
- Bipad:
- 08158
- Publisher:
- The Reader's Digest Association, Inc.