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Niche magazines are aggressively growing in India’s media industry.  One possible explanation is that Indian media laws restrict foreign equity to 26% in the news segment, but allow 100% foreign equity in non-news and non-current affairs speciality magazines.  “Foreign publications can have more on-the-ground reporting on the international scene.  An Indian magazine doesn’t have the resources or infrastructure to do this sort of thing,” says Radhakrishnan Nair, publisher and editor of Man’s World.  Some international niche publications are able to score exclusive interviews with Indian celebrities. Many publishers are realizing that niche publications are where it’s at.  In the past few years, FHM, Scientific American, Good Housekeeping, TimeOut, and Maxim have been among those to launch Indian editions.  Additionally, Rolling Stone and Condé Nast’s Glamour are planning to launch Indian editions in 2008.  LiveMint (WSJ) (2/25/08).

Tags: Conde Nast, foreign equity, Glamour, India, niche magazines, rolling stone

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