India A Bright Spot For Familiar Magazine Brands
July 14th, 2008
A multitude of familiar Western magazines have hit newsstands in India in the past 12 months, including Indian versions of Vogue, Rolling Stone, OK!, Hello, Maxim, FHM, Golf Digest, People and Marie Claire. GQ and Fortune are expected follow suit. However, many of the magazines bear little resemblance to their Western namesakes. The magazines are written, photographed, edited and designed almost completely in India to appeal to a new class of wealthy Indians. As a result, magazine advertising in India is expected to grow by 20 percent to $308 million in 2008. The New York Times (July 14, 2008)
Tags: advertising, growth, India, magazines