IMPACT II … Benefiting All Channel Partners
Over the past month, CMG has held a series of meetings with major wholesalers, CMG client publishers, and select retail chains to present an overview of IMPACT II, the successor to the revolutionary IMPACT program, which redefined business relationships between newsstand channel partners. The IMPACT II program is on schedule to be fully operational by late summer and early fall.
The response to the program has been universally positive and supportive, in affirmation of the benefits IMPACT II provides for all channel partners. IMPACT II will empower CMG to maximize sales and efficiencies of its products, incentivize participating wholesalers to keep pace with the rest of their product lines, and promote better in-store service by encouraging increased geographic density among wholesalers.