IAB Lays Down the Law for Online Video Ads
The Interactive Advertising Bureau introduced a set of guidelines, rather suggestions, aimed at bringing more standards to online video advertising. The laws are presented to cover the three basic forms of online video ad formats: linear, non-linear, and companion ads. The IAB’s new rules cover everything from how long pre-roll spots should be to specific file sizes, colors, and bit rates. The IAB also is trying to urge publishers and advertisers to make most ads user-initiated with start and stop options. The aim of the guidelines is to make the up-and-coming medium easier for advertisers to buy. Without guidelines, production budgets were taking several hits in order to keep reformatting for new ads. MediaWeek (May 5, 2008)
Tags: guidelines, IAB, online video ads