HGTV Magazine continues to grow at a rapid rate, increasing copies to 700,000 with the Jan/Feb 2013 issue. And that’s not all. Hearst is planning another rate base jump for the magazine, to 800,000 with the July 2013 issue.
The test issue for HGTV Magazine first appeared on newsstands only 8 months ago, but sales blew through the first 450,000 copies, so Hearst decided to do another press run of 135,000 additional copies.
“Based on the fantastic response to the magazine from both consumers and advertisers, we’re thrilled to be increasing our rate base so soon after launching,” said Dan Fuchs, chief revenue officer/publisher of HGTV Magazine. “With the strength of the HGTV brand behind us, we have created a new kind of magazine, home/lifestyle, that is resonating deeply with readers and is building incredible momentum in the marketplace.” Hearst