Health Magazine Relaunches Website

May 15th, 2008

Designed to rival the likes of WebMD.com, Steve Case’s Revolution Health, and AOL Body; Health.com will roll out on May 19.  To set itself apart from the others, Health.com will also feature patient testimonials and, in the future, a recipe database, message boards, health news, and weight-loss tools.  The website will have a search tool which visitors can use to find information on commonly searched ailments by condition type, drug, or symptom.  To build traffic and awareness to the site, owner Time Inc. will run print campaigns across all Time Inc. titles and online sites starting in June.  MediaWeek (May 15, 2008)

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