Comag Marketing Group, LLC

Last fall, Hallmark invited consumers to submit greeting card designs with tie-ins to (Product) Red, the marketing-philanthropy partnership whose proceeds fight AIDS in Africa.  The winning entry is available for sale online today.  Their latest contest invites people to submit pet-themed greeting card designs with broad appeal.  Hallmark has received countless unsolicited ideas in its almost 100-year history.  Now with CGC all the rage, they figured, ‘hey, let’s solicit them.’  The Register-Guard (Eugene, OR)  (Jan. 26, 2008)

Tags: CGC, consumer generated content, greeting cards, Hallmark

This entry was posted on Tuesday, January 29th, 2008 at 11:36 am and is filed under CPG Product Categories, Retail, Retail - U.S., USA, Web, internet retailing. You can Email This Article to a friend. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.