Hallmark Increases Rate Base
June 24th, 2008
The lifestyle magazine Hallmark will be taking its rate base up 14.3 % to 800,000 copies, starting with the February/March 2009 issue. In order to reach its circulation goal, the magazine is counting on broad promotional support from its parent company. Hallmark is also considering raising the cover price, which is currently a low $3.95. MediaWeek (June 23, 2008)