Glamour Kicks Off Trade Advertising Campaign
September 9th, 2009
Seventy-year-old Glamour magazine will launch a trade advertising and publicity campaign, designed to better define their audience for media buyers and potential advertisers. The campaign includes outdoor advertising in key cities like NYC, Los Angeles and Detroit, plus guerilla marketing efforts, such as distributing girly Glamour cupcakes around Bryant Park during Fashion Week in New York. The New York Times Sept. 8, 2009
Tags: Condé Nast Publications, Glamour