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The Folio: website promises to add to the list through the end of the year.  Amidst the laments about B2B publishing’s struggles, web-vs-print re-hashes and schadenfreude-sounding predictions about executive shake-ups were a few signs of optimism about magazines.  The NYP’s Keith Kelly predicts an ad-page rise of 4% for mags, thanks to the TV/movie writers’ strike and a saturation of TV and radio outlets with political ads.  Discover magazine CEO Henry Donahue thinks 2008 will be a “…surprisingly good advertising year” as magazines do a better job of selling integrated print/web packages.  There was also this tongue-in-cheek prediction about the newspaper industry from comedian Andy Borowitz, “Rupert Murdoch will reduce the size of the Wall Street Journal by removing the facts.”  Folio:  (Dec 20, 2007)

Tags: Andy Borowitz, Henry Donahue, Keith Kelly, predictions

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