Hearst’s Food Network Magazine is planning two rate base increases for 2013. Beginning with the Jan/Feb 2013 issue, the rate base will go from it’s current 1.45 million to 1.5 million, and the Jul/Aug issue will get hiked up to 1.55 million. These two increases mark the eighth and ninth rate base increases since the magazine launched in 2009.
Even though advertising for epicurean titles is down 8%, advertising is up 15% for FNM.
“Our consistent growth demonstrates the strong consumer demand for this magazine…[and] reflects the power of our brand and the confidence we have on all fronts moving forward,” says Vicki Wellington, vice president, publisher and chief revenue officer of Food Network Magazine. Media Bistro.