Comag Marketing Group, LLC

The Food Marketing Institute (FMI) ” U.S. Grocery Shopper Trends 2008″ report, released yesterday at the FMI Show in Las Vegas, showed that consumer economic concerns are compelling Americans to shop, cook, and dine differently. “When deciding where to shop, 37 percent of consumers cite “low prices” as the overriding factor — up from 31 percent in 2007 and well ahead of the second most often cited factor (convenient location at 13 percent).” Progressive Grocer (May 6,2008)

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