Favre’s ‘Un-retirement’ is Blessing and a Curse for Local Paper
July 18th, 2008
Since the news of Brett Favre’s unretirement, the Green Bay Press-Gazette has seen a boost in web traffic, reader comments, and single-copy sales, according to the paper. However, the paper’s sales of retirement-related merchandise such as reprints of a special edition from the day he announced his retirement, copies of editions marking high-points in his career, and even a tribute book, have stopped selling almost completely. E and P (July 17, 2008)