Fantasy-Football Goes Facebook
May 7th, 2008
Sports Illustrated Group and Citizen Sports Inc. are working together to develop and promote sports-related web content, including a fantasy-football game that can be played on the Facebook website. Sports Illustated recognized that, instead of competing with other sites for visitors, it’d be better to bring their content to the places where sports fans already are. The Sports Illustrated sales force will sell advertising to accompany the game and the magazine will make articles by its writers exclusively available to fantasy game players. The game is expected to launch in July. WSJ (May 5, 2008)
Tags: Citizen Sports, Facebook, fantasy football, Sports Illustrated