Comag Marketing Group, LLC

Warner Bros. Television Group and Time Inc.’s Essence Communications are working together to make Essence magazine a multiplatform brand.  This summer’s re-launch of Essence.com will be the new duo’s first project.  It will serve as a launching pad for new TV and Internet programming aimed at reaching 18-49 year-old, Black women.  The re-launch stems from a number of complaints that African-American women need more content that better reflects their lifestyle.  The new and improved website will feature a mix of exclusive and original daily content, more video, plus interactive social networking.  Extra’s weekend co-anchor, Tanika Ray, will host Extra on Essence, an original digital series for the website.  Extra will also contribute to Essence magazine on a regular basis.  MediaWeek (April 21, 2008)

Tags: african-american women, Essence Communications, Essence magazine, internet re-launch, Tanika Ray, Time Inc., Warner Bros. Television Group

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