Esquire and the MOJO HDTV Network to Partner
November 28th, 2007
The magazine and network will jointly produce and distribute interstitial-short video segments on style tips and the like under the branding “Take It from Esquire,” which will be carried during MOJO’s prime time programming and on the websites of both outlets. MOJO will also purchase advertising in the magazine, both to promote the joint program and to pitch other programs. MediaWeek (Nov. 26)
Tags: distribution partnerships, Esquire, HDTV, Hearst Magazine, MOJO, television, TV