ESPN Plans to Rebrand Recently Acquire Rise
May 15th, 2008
After acquiring School Sports Inc. in December, ESPN has decided to rebrand the company’s flagship maqazine, Rise. ESPN Rise currently has a circulation fo 910,00, but ESPN plans to relaunch the high school sports and lifestyle magazine in September in an effort to grow the title’s 12-to-17 year-old demographic. Folio (May 15, 2008)