Meredith’s EatingWell magazine will raise its rate base from 500,000 to 600,000 this Fall. This will mark the title’s second rate base increase this year! In January, Meredith upped the number from 350,000 to 500,000. The new rate base will represent a 71% increase from this time last year.
The publisher attributes the growth to being “in the right place at the right time, doing all or most of the right things,” along with the mainstream emergence of the healthy eating market. Folio (April 11, 2012)