Dogged by Likes of YouTube, Traditional Media Now Face Recession Challenge
March 24th, 2008
Some think the powerful, one-two combination will have magazine publishers and other “old media” companies on the ropes. Online advertising grew by 27 percent, to $25.5 billion, in 2007, but ad spending overall slowed to less than one percent in the fourth quarter. The silver lining? Presidential elections may generated some $3 billion in spending on political ads. CNNMoney.com (Mar. 24, 2008)