Digital Editions Booming for Condé Nast

August 5th, 2011

Since entering the App business in May, Condé Nast is reporting 242,000 digital downloads of its eight available titles, which include Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair.  This number includes digital subscriptions, single copy purchases, and print subscribers who chose to add digital additions to their packages.  This last group consists of 136,000 subscribers.

Monica Ray, executive vice president of consumer marketing with Condé Nast says, “…while this represents a small portion of our subscription circulation, we find it increasingly promising, especially given the short time we have been marketing subscriptions.”  (Aug. 2) Folio

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