Demand for Celebrity Magazines Falling
March 12th, 2008
Bauer Publishing, which In Touch and Life & Style magazines, reported diminishing numbers in circulation. In Touch failed to meet its 1 million-rate base by 12.8% with the Jan. 14th issue and by 1.1% with the Jan. 28th issue. And Life & Style failed to meet its 550,000-rate base by 7.8% Jan. 21st and 7.6% Jan 28th. MediaWeek (Mar. 12, 2008)
Tags: Bauer Publishing, In Touch, Life & Style, OK! Weekly, rate base