Customers Ready For Small-Format Stores, Says Study
April 18th, 2008
According to a new study by TNS Retail Forward, consumers are ready and willing to shop at small-format food stores. The report indicates that 64% of shoppers said they would definitely or probably shop a small-format store. “However, the jury is still out on whether small-format food stores will meet shopper expectations and return-on-investment objectives going forward,” said Jennifer Halterman, senior consultant and author of the report. Supermarket News (Apr. 18, 2008)