CPG Marketers Shift Spending Online
November 26th, 2007
Like the automotive, financial services and pharmaceutical industries before them, consumer packaged goods marketers have turned bullish on internet advertising. The $432 million in online advertising spent in the first half of the year represents a 40% increase over last year’s $310 million — and projections call for double-digit percentage annual growth rates through 2011. eMarketer (Nov. 26, 2007)