Consumers Will Forgo Packaging Convenience for Environmental Benefit
March 4th, 2008
Research by Nielsen Co. shows that more than half of U.S. consumers are willing to give up packaging conveniences — like easier transport and re-sealable containers — in order to gain environmental benefits. They’re much less willing to accept environmental compromises that affect food freshness, quality or safety, however. Progressive Grocer (Mar. 3, 2008)