Consumers Weigh-In on Online Subscriptions
The Neilsen Co. surveyed more than 27,000 consumers in 52 countries to find out their feelings about paying for online media subscriptions. Movies and music top the list of services that people would be willing to pay for online, approaching 60%. Games, professionally produced video and magazines hover around 50% and newspapers are just above 40%. Talk radio, podcasts, social commentaries, and music radio come in slightly ahead of consumer-generated videos and blogs, which are low on the list of content consumers are willing to pay for. More than 78% of those surveyed said they believe if they already subscribe to offline services like magazines, newspaper, and television, they should be able to use online services for free. In addition to that, 71% said the services would have to be considerably better than what is currently free before they actually pay for it. Also, most people surveyed believed that if they pay for content, there should be no advertisements. Tampa Bay Business Journal Feb. 16, 2010
Tags: Neilsen Company, online subscriptions, Paid Subscriptions