Consumers Union Launches Product Safety Campaign in Major Retailers
This week, a series of videos on the safe and effective use of consumer products began running at Wal-Mart and Costco check-stands and video walls, as part of a public information campaign called Safe Marketplace sponsored and produced by Consumers Union. The initial series of videos – which focus on bicycle helmets, carbon monoxide detectors, child safety gates and sunscreen – will generate some 61 million impressions per month at 590 Wal-Mart stores and 400 Costco stores. Target and Toys ‘R Us are expected to join the program, as well.
In a message to staff members late last week, Consumers Union Executive Vice President John J. Sateja described the program as an “opportunity to educate consumers about product safety as well as spread awareness about our powerful brand and its value in helping consumers to navigate the marketplace.”
Tags: Consumer's Union, Costco, Safe Marketplace Program, Wal-Mart Stores