Consultant: Fresh and Easy Missing Sales Goals by Wide Margin
February 21st, 2008
Speaking with investors on a conference call, consultant Jim Prevor said that the 52 Fresh & Easy stores that have opened since November are averaging weekly sales volumes of $50,000 to $60,000, or about $5 a square foot. That’s a little more than one quarter of the sales volume Tesco had projected. Supermarket News (Feb. 21, 2008)
Tags: Fresh and Easy, store openings, Tesco