Coca-Cola Broadens Its “Sustainability” Claims — and Touts Them with New Ad Campaign
February 26th, 2008
Having already set the goal of using 100% recycleable PET plastic bottles and aluminum cans in North America, Coca-Cola has broadened the definition of sustainability so that it applies to the company’s scholarship programs, local education and sports programs, and other philanthropic initiatives. And they’re publicizing this broader conception of “sustainable well-being” with a $10 million advertising campaign in print and on TV. Advertising Age (Feb. 25, 2008)
Tags: Coca-Cola, sustainability