The partnership will provide Stardoll with a blog by Elle US editor Malina Josephs, plus additional content. Elle gains access to Stardoll’s more than eight million users worldwide. Brand Republic (Oct. 9, 2008)
NYT media columnist David Carr opines that the always-changing, never-final web may be the ideal platform for the notoriously deadline-averse Ms. Brown. Carr also suggests that The Daily Beast is aiming to be a smaller, less chaotic version of the World Wide Web itself — one filtered through the finely-attuned sensibilities of this celebrated magazine [...]
The editors at Reader’s Digest are hooked on Twitter. They’re posting 140-character-or-less updates about the magazine on the service, and have invited members of the “Twitterverse” to particate in a weekly contest — answering questions in 140 characters or less for the chance to win $100. Here’s the first question. “Who would play Barack Obama, Joe Biden, [...]
Speaking at the Folio: Show in Chicago, Time publisher Ed McCarrick said that online advertising currently accounts for ten percent of revenue, but he thinks that number will increase to 35 percent eventually. “We’re putting together a multifaceted approach and it’s no longer clean in terms of one media being separate from another.” McCarrick [...]
Time Inc. will us the fourth of Life’s nine lives in a new, online venture with Getty Images that will allow consumers to download photographs from renowned photographers to use for non-commercial purposes. allto launch next year. “The partnership, which will go under the corporate name See Your World Llc, will bring back the life.com [...]
“Friday morning, the unusually wide storm was more than 500 miles across and was rated Category 2, with 105 mile per hour winds at its center, churning across the Gulf of Mexico about 195 miles southeast of Galveston, according to the National Hurricane Center.” The National Weather Service said that people living in small [...]
Look out, Bon Appetit and Food & Wine, Whole Foods has a revamped, Web 2.0 website featuring video cooking demonstration and more interaction with users. They’re even using third-party sites such as Facebook and Twitter in an effort to expand its customer reach. Austin Business Journal (TX) (Sept. 11, 2008)
Cosmo and YouTube will bring a mini, American Idol-like musical competition to the web. “Fun, fearless, female musicians will submit entries on YouTube to be voted on by music industry professionals and fans. The winner of “StarLaunch” will share the stage with pop singers Natasha Bedingfield and Solange Knowles at a concert in New York [...]
TasteofHome.com, the website of the recipe-lovers magazine, has rolled out a new video channel that mixes together original content, user-generated clips and professionally produced cooking fare from across the Web. The video channel actually went live in mid-July, though it has slowly been adding more and more features as the weeks go by. Just last [...]
The National Enquirer’s Aug. 11 issue — with the headline “Edwards $15,000 a month payoff to mistress” — sold 738,000 single copies, well above the title’s first-half, weekly average of 665,419 newsstand copies. The website, moreover, has seen a tenfold increase in monthly traffic.
Women’s Wear Daily (Aug. 27, 2008)