With magazines being so well-received into the tablet world, AOL is jumping on the bandwagon with Editions, a free daily “magazine” that pulls content from a variety of sources. Sources, topics, and style are tweaked by each reader so they can have a more personalized experience. Readers can pick from 16 different topics such as [...]
Marsh Supermarkets joins 112 other grocery retailers who use My Web Grocer services which enables customers to select and purchase groceries from the comfort of their computer. Shoppers will have access to planning tools including online circulars, personalized shopping lists and recipes, enabling them to plan meals and stay informed about sales and specials that [...]
Zinio, a digital magazine and newsstand provider, is offering up a pretty enticing deal through the discount phenomenon Groupon. Jeanniey Mullen, global executive vice president and chief marketing officer for Zinio, took a chance with Groupon by offering $35 worth of subscriptions to any of the 4,300 titles available on Zinio for just $15. It [...]
Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day. There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue. These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions [...]
The Hearst Challenge is back for the second year in a row. Starting on June 1, contestants will get a shot at winning $25,000 in cash is they can crack the riddle of click-through email promotions. Three entrants will be picked to attend the DMA2011 Conference in Boston to explain their solutions. The winning model [...]
Though it’s not Hearst’s first magazine app, it is their first completely homegrown one. All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst. The iPad version has a similar look and feel to the print magazine, as the reader [...]
In an effort to get back revenue that his print outlets have been losing, Rupert Murdoch is planning to charge for subscriptions to all of NewsCorp’s online content. This would probably include news websites like Dow Jones, Marketwatch, Financial News, and The New York Post to name a few. NewsCorp-owned Wall Street Journal was one [...]
While Condé Nast’s Portfolio, the glossy, covered big business and its celebrity elite, the new Portfolio.com provides service journalism for small business owners. The site now features content from some 40 local, weekly business journals and websites of American City Business Journals — itself a unit of Advance Publications. The New York Times Dec. 7, [...]
The Neilsen Company is hoping to provide combined ratings for TV and internet viewing. With more consumers watching TV episodes via the Internet, Neilsen has been under pressure to track viewership more effectively. These ratings are vitally important to the TV industry because they are used to sell an estimated $70 billion in advertising each year. [...]
Condé Nast Traveler has entered into a no-cash-exchanged, marketing partnership with the Gilt Groupe to promote the magazine on the luxury travel, discount website Jetsetter.com. The New York Times Oct. 21, 2009