This past November Air New Zealand “headed” a campaign that entailed volunteers to shave their heads and display henna tattoos that read “Need A Change? Head Down to New Zealand.” After two weeks of displaying the tattoos, the volunteers received either a round-trip ticket to New Zealand or $777 in cash. New York Times [...]
The companion conference called “Magazines 24/7: Navigating the New Reality” (called Magazines 24/7:Google Day NY for short) will take place May 14th and will be held at Google’s New York Offices. Topics include: how to maximize your revenue with your website, growing your digital audience and new opportunities for selling subscriptions online. MPA BLOG (Feb. [...]
With changing times and the rough economy you can call it the Extreme Makeover of magazines. Newsweek’s Editor Jon Meacham said “If we don’t have something original to say, we won’t. The drill of chasing the week’s news to add a couple of hard-fought new details is not sustainable.” Newsweek is finally doing something [...]
Drew Schutte has been named chief revenue officer of the new Condé Nast Digital operation, a newly created position. One of Schutte’s tasks will be to move digital efforts forward which have previously been held back because of favortisim over print. New York Post (Feb. 5, 2009)
As part of Condé Nast’s reorganization, Drew Schutte who was the publisher for the past year at The New Yorker is shifting over to the recently consolidated ad sales team for all of the companies magazines. Lisa Hughes new vice president and publisher had been vice president and publisher of Condé Nast Traveler since 1995. [...]
ESPN announced plans to expand the multimedia sector of the magazine, launching the magazine “into the next generation.” Vice President and general manager Gary Hoenig sees an opportunity that will generate revenue by charging to view the “Insider” content on ESPNthemag.com. To date, anyone holding a print subscription can view the content for free, [...]
Hearst Magazines EVP and General manager John Loughlin was the keynote speak at Primex 2009, the annual event for print-media production executives and their suppliers. Loughlin discussed our ever changing world and how technology is so powerful and inexpensive, as a result magazines need to adapt and rethink their strategies to deal with the abundance [...]
The New York Times is researching whether to charge for SOME of it’s content or ALL of the content on the website. Executive Editor Bill Keller said “A lively, deadly serious discussion continues within the Times about ways to get consumers to pay for what we make,” he said. “Really good information, often extracted from [...]
Long celebrated believers in the business maxim that you have to spend money to make money, Condé Nast is showing a new, thriftier side. Amazed NYT media columnist David Carr writes that if he spots Anna Wintour taking the subway, he will immediately head “…into the bunker with lots of water and canned food.” The [...]
Doubledown Media a publisher aimed at the Wall Street elite has shut down. On Monday, Randall Lane, president of Doubledown Media wrote an email to staffers saying: “The combination of the media depression, the Wall Street implosion and the credit slowdown were collectively too much for our company—probably any company in our shoes—to overcome.” Foliomag.com [...]