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OK! Makes Min’s top 5 list for Weeklies

Jennifer — Tue, 08 Feb 2011 16:45:20 +0000

Even after a tough 2009, and trying 2010 OK! was one of two weeklies that had consistent ad-page growth over the past five years. minonline (Feb. 8. 2011)

September Advertising Improves for Women’s Magazines

Jennifer — Wed, 21 Jul 2010 13:17:34 +0000

With the anticipation of fall previews in Women’s magazines, advertising numbers are up from 2009. MinOnline (July 20, 2010)

Not Your Average Cover

Jennifer — Wed, 21 Jul 2010 12:55:41 +0000

Glamour Magazine’s covers may showcase average looking models but in no way is the magazines average. Crowned “Magazine of the Year” this past spring by American Society of Magazine Editors’, Glamour has reached it’s audience by relating to the everyday women. FOLIO (July 20, 2010)

Pricing Magazine Apps

Jennifer — Wed, 02 Jun 2010 15:18:55 +0000

Publishers are treading lightly as they roll out magazine apps for smartphones and tablet devices, being cautious not to devalue their product. FOLIO(May 27,2010)

Teen Vogue Launches “Haute Spot” Service

Jennifer — Mon, 15 Mar 2010 14:35:17 +0000

Teen Vogue’s Haute Spot, the popup retail stores that operates at upscale malls around the country, is introducing $100 1-hour, private sessions where teens can get makeup, hair and style services from Teen Vogue staffers and makeup pros. The new salon service debuted on March 13 at the Westchester Mall. MEDIAWEEK March 12, 2010.

Hearst Launches New APP Business

Jennifer — Mon, 15 Mar 2010 14:13:59 +0000

Since the boom of the iPhone and iPod Touch, Hearst has taken the plunge in the world of mobile apps for these devices with the formation of the company “Let Me Know: (LMK). Right now LMK offers nearly 70 topic-specific apps geared to subjects like pop music star Lady Gaga, model Heidi Klum, singer/actress Miley Cyrus and the New York Yankees baseball team. Each app and photo stream is updated by a third party source. FOLIO March 12, 2010.

In Just One Year, Food Network Magazine Triples Rate Base

Jennifer — Thu, 11 Mar 2010 20:32:35 +0000

Starting with the July/August issue, Food Network Magazine will raise their rate base to 1.25 million. This is 150,000 more copies then originally planned. FOLIO March 2, 2010.

Print Magazine Advertising to Grow in 2010

Jennifer — Thu, 11 Mar 2010 16:24:48 +0000

Despite increased online advertising efforts, it’s projected that 2010 will bring a 1.9% increase in print advertising spending. FOLIO March 9, 2010

Is Reverse Publishing the New Trend in Magazines?

Jennifer — Mon, 01 Feb 2010 14:32:23 +0000

It’s typically common for a magazine to publish a website after the magazine is printed. However, Hearst is switching things up with the launch of Light & Delish, a bookazine based on the food website DELISH that was launched in 2008. MediaWeek Jan. 31, 2010.

Buzz Kanter Makes Predictions for Magazine Industry

Jennifer — Thu, 31 Dec 2009 18:41:06 +0000

Buzz Kanter, president of TAM Communications, which publishes American Iron, among other titles, has put forth a number of predictions for the single copy sales channel. He also offers this advice for publishers: cut your draw before cutting pages and/or editorial quality. Presently, he writes, “Too many publishers are flooding newsstand racks with too many copies of too-thin magazines with too-high cover prices hoping for a miracle.” Folio: Dec. 23, 2009