Comag Marketing Group, LLC » Uncategorized http://www.i-cmg.com Single copy sales strategies and supply chain solutions for the world’s leading magazines Wed, 21 Jul 2010 18:14:34 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 September Advertising Improves for Women’s Magazines http://www.i-cmg.com/index.php/september-advertising-improves-for-womens-magazines/ http://www.i-cmg.com/index.php/september-advertising-improves-for-womens-magazines/#comments Wed, 21 Jul 2010 13:17:34 +0000 Jennifer http://www.i-cmg.com/?p=3372 With the anticipation of fall previews in Women’s magazines, advertising numbers are up from 2009. MinOnline (July 20, 2010)

]]> http://www.i-cmg.com/index.php/september-advertising-improves-for-womens-magazines/feed/ 0 Not Your Average Cover http://www.i-cmg.com/index.php/not-your-average-cover/ http://www.i-cmg.com/index.php/not-your-average-cover/#comments Wed, 21 Jul 2010 12:55:41 +0000 Jennifer http://www.i-cmg.com/?p=3369 Glamour Magazine’s covers may showcase average looking models but in no way is the magazines average. Crowned “Magazine of the Year” this past spring by American Society of Magazine Editors’, Glamour has reached it’s audience by relating to the everyday women. FOLIO (July 20, 2010)

]]> http://www.i-cmg.com/index.php/not-your-average-cover/feed/ 0 Pricing Magazine Apps http://www.i-cmg.com/index.php/pricing-magazine-apps/ http://www.i-cmg.com/index.php/pricing-magazine-apps/#comments Wed, 02 Jun 2010 15:18:55 +0000 Jennifer http://www.i-cmg.com/?p=3240 Publishers are treading lightly as they roll out magazine apps for smartphones and tablet devices, being cautious not to devalue their product. FOLIO(May 27,2010)

]]> http://www.i-cmg.com/index.php/pricing-magazine-apps/feed/ 0 Teen Vogue Launches “Haute Spot” Service http://www.i-cmg.com/index.php/teen-vogue-launches-haute-spot-service/ http://www.i-cmg.com/index.php/teen-vogue-launches-haute-spot-service/#comments Mon, 15 Mar 2010 14:35:17 +0000 Jennifer http://www.i-cmg.com/?p=3008 Teen Vogue’s Haute Spot, the popup retail stores that operates at upscale malls around the country, is introducing $100 1-hour, private sessions where teens can get makeup, hair and style services from Teen Vogue staffers and makeup pros. The new salon service  debuted on March 13 at the Westchester Mall. MEDIAWEEK March 12, 2010.

]]> http://www.i-cmg.com/index.php/teen-vogue-launches-haute-spot-service/feed/ 0 Hearst Launches New APP Business http://www.i-cmg.com/index.php/hearst-launches-new-app-business/ http://www.i-cmg.com/index.php/hearst-launches-new-app-business/#comments Mon, 15 Mar 2010 14:13:59 +0000 Jennifer http://www.i-cmg.com/?p=3004 Since the boom of the iPhone and iPod Touch, Hearst has taken the plunge in the world of mobile apps for these devices with the formation of the company “Let Me Know: (LMK). Right now LMK offers nearly 70 topic-specific apps geared to subjects like pop music star Lady Gaga, model Heidi Klum, singer/actress Miley Cyrus and the New York Yankees baseball team. Each app and photo stream is updated by a third party source. FOLIO March 12, 2010.

]]> http://www.i-cmg.com/index.php/hearst-launches-new-app-business/feed/ 0 In Just One Year, Food Network Magazine Triples Rate Base http://www.i-cmg.com/index.php/in-just-one-year-food-network-magazine-triples-rate-base/ http://www.i-cmg.com/index.php/in-just-one-year-food-network-magazine-triples-rate-base/#comments Thu, 11 Mar 2010 20:32:35 +0000 Jennifer http://www.i-cmg.com/?p=2943 Starting with the July/August issue, Food Network Magazine will raise their rate base to 1.25 million. This is 150,000 more copies then originally planned. FOLIO March 2, 2010.

]]> http://www.i-cmg.com/index.php/in-just-one-year-food-network-magazine-triples-rate-base/feed/ 0 Print Magazine Advertising to Grow in 2010 http://www.i-cmg.com/index.php/print-magazine-advertising-to-grow-in-2010/ http://www.i-cmg.com/index.php/print-magazine-advertising-to-grow-in-2010/#comments Thu, 11 Mar 2010 16:24:48 +0000 Jennifer http://www.i-cmg.com/?p=2937 Despite increased online advertising efforts, it’s projected that 2010 will bring a 1.9% increase in print advertising spending. FOLIO March 9, 2010

]]> http://www.i-cmg.com/index.php/print-magazine-advertising-to-grow-in-2010/feed/ 0 Is Reverse Publishing the New Trend in Magazines? http://www.i-cmg.com/index.php/is-reverse-publishing-the-new-trend-in-magazines/ http://www.i-cmg.com/index.php/is-reverse-publishing-the-new-trend-in-magazines/#comments Mon, 01 Feb 2010 14:32:23 +0000 Jennifer http://www.i-cmg.com/?p=2879 It’s typically common for a magazine to publish a website after the magazine is printed. However, Hearst is switching things up with the launch of Light & Delish, a bookazine based on the food website DELISH that was launched in 2008. MediaWeek Jan. 31, 2010.

]]> http://www.i-cmg.com/index.php/is-reverse-publishing-the-new-trend-in-magazines/feed/ 0 Buzz Kanter Makes Predictions for Magazine Industry http://www.i-cmg.com/index.php/buzz-kanter-makes-predictions-for-magazine-industry/ http://www.i-cmg.com/index.php/buzz-kanter-makes-predictions-for-magazine-industry/#comments Thu, 31 Dec 2009 18:41:06 +0000 Jennifer http://www.i-cmg.com/?p=2793 Buzz Kanter, president of TAM Communications, which publishes American Iron, among other titles, has put forth a number of predictions for the single copy sales channel.  He also offers this advice for publishers: cut your draw before cutting pages and/or editorial quality.  Presently, he writes, “Too many publishers are flooding newsstand racks with too many copies of too-thin magazines with too-high cover prices hoping for a miracle.”  Folio: Dec. 23, 2009

]]> http://www.i-cmg.com/index.php/buzz-kanter-makes-predictions-for-magazine-industry/feed/ 0 Robert Kennedy to Publish Schwarzenegger One-Shot http://www.i-cmg.com/index.php/robert-kennedy-to-publish-schwarzenegger-one-shot/ http://www.i-cmg.com/index.php/robert-kennedy-to-publish-schwarzenegger-one-shot/#comments Mon, 12 Oct 2009 16:43:27 +0000 Jennifer http://www.i-cmg.com/?p=2466 PRESS RELEASE: Robert Kennedy Publishing Launches New Arnold Schwarzenegger Special!

Robert Kennedy and MuscleMag International (Robert Kennedy Publishing) announce the release of a large-format newsstand special edition dedicated to Arnold Schwarzenegger, the iconic bodybuilder, Mr. Olympia, actor and current governor of California. It’s been nearly 10 years since a stand-alone special has been available on newsstands, and this one is sure to become a collector’s edition.THIS NEW ARNOLD SPECIAL FROM ROBERT KENNEDY PUBLISHING WILL INCLUDE:

  • Bonus pull-out poster plus multiple collector covers.
  • Exclusive pictorial! Rare, never-before-published photos of Arnold in his prime from some of the biggest names in physique photography, including George Butler, Al Satterwhite, Art Zeller, Jimmy Caruso, Gene Mozee and Robert Nailon.
  • “Pumping Iron” Retrospective: Features the real behind-the-scenes story of the greatest bodybuilding documentary and cult classic, about the run up to the 1975 Mr. Olympia, that made Arnold a household name. Includes an exclusive interview with the film’s director, George Butler (filmmaker/photographer), as well as insights from many of the bodybuilders featured in the film, including Lou Ferrigno, Franco Columbu, Ed Corney, Mike Katz and others.
  • Arnold’s Training Methods Dissected: A unique series of articles from first-hand recountings of the Oak and his hardcore workouts during the period of his Olympia reign. Reveals precisely how the greatest, most famous bodybuilder in Olympia history forged his phenomenal physique—rep by rep.
  • What Makes Arnold Tick…and Keep on Ticking: A personal recollection of watching Arnold evolve from a 20-year-old bodybuilding prodigy to governor of California.
  • Arnold & Me: Dr. Franco Columbu reflects on his long-standing relationship with the Austrian Oak—from their first meeting through the present.
  • Man of Hollywood Action! A comprehensive look at Arnold’s improbable ascent in Hollywood (someone told him to change his name because “Schwarzenegger” would not fit on a movie marquee). Additionally, we rank Arnold’s 12 greatest film roles, favorite leading ladies, most memorable quotes, box office blunders and his most evil film adversaries. Plus much more!
  • The Icon Behind the Icon: A look at the man who served as inspiration to a young Arnold Schwarzenegger—the legendary Reg Park.
  • Arnold Buzz! All of the latest gossip about Arnold, from politics to his acting career to the state of his film franchises and other tidbits that will surprise, shock, entertain and inspire.

This special Robert Kennedy Publishing edition contains many more compelling and entertaining pictorials, features and departments that are sure to please the palate of every Arnold follower and devotee, and it’s guaranteed to become a collector’s issue.

Publisher Robert Kennedy comments: “This Arnold Schwarzenegger Special stand-alone edition will delight Arnold fans throughout North America. Apart from the never-before-seen photographic content, we have a unique article from Britain’s Frank Richards (Mr. Universe) on how it was to live, eat and train with Arnold in the ‘70s.”

Working Title: Arnold

On sale: February 9, 2010

Off sale: May 10, 2010

Newsstand price: $5.99 US

Source: Robert Kennedy Publishing

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