Teen Vogue’s Haute Spot, the popup retail stores that operates at upscale malls around the country, is introducing $100 1-hour, private sessions where teens can get makeup, hair and style services from Teen Vogue staffers and makeup pros. The new salon service debuted on March 13 at the Westchester Mall. MEDIAWEEK March 12, 2010.
Since the boom of the iPhone and iPod Touch, Hearst has taken the plunge in the world of mobile apps for these devices with the formation of the company “Let Me Know: (LMK). Right now LMK offers nearly 70 topic-specific apps geared to subjects like pop music star Lady Gaga, model Heidi Klum, singer/actress Miley [...]
Starting with the July/August issue, Food Network Magazine will raise their rate base to 1.25 million. This is 150,000 more copies then originally planned. FOLIO March 2, 2010.
Despite increased online advertising efforts, it’s projected that 2010 will bring a 1.9% increase in print advertising spending. FOLIO March 9, 2010
It’s typically common for a magazine to publish a website after the magazine is printed. However, Hearst is switching things up with the launch of Light & Delish, a bookazine based on the food website DELISH that was launched in 2008. MediaWeek Jan. 31, 2010.
Buzz Kanter, president of TAM Communications, which publishes American Iron, among other titles, has put forth a number of predictions for the single copy sales channel. He also offers this advice for publishers: cut your draw before cutting pages and/or editorial quality. Presently, he writes, “Too many publishers are flooding newsstand racks with too many [...]
PRESS RELEASE: Robert Kennedy Publishing Launches New Arnold Schwarzenegger Special!
Robert Kennedy and MuscleMag International (Robert Kennedy Publishing) announce the release of a large-format newsstand special edition dedicated to Arnold Schwarzenegger, the iconic bodybuilder, Mr. Olympia, actor and current governor of California. It’s been nearly 10 years since a stand-alone special has been available on [...]
In a message to staff members yesterday, Consumer Reports announced that it will launch a new program later this month to distribute vital safety information directly to parents of school-age children via a partnership with the National PTA and the National School Boards Association. The program — called the Consumer Reports School Safety Alert Program [...]
Following is a September 1st press release from RK Publishing.
RK Publishing Launches New Oxygen Special!
Magazine title: Off the Couch! Motivation for Real Women
On sale: Oct. 6, 2009
Off sale: Dec. 29, 2009
Newsstand price: $4.99 US
Oxygen publisher Robert Kennedy and Robert Kennedy Publishing are pleased to announce the launch of a new Oxygen collector’s special, Off The [...]
Seventeen will be the first title with Hearst to get an iPhone application. The application will allow readers to search for featured products in the current issue and reserve items in a nearby store.
(WWDMEDIA) August 12, 2009.