A study released this month revealed that 1 in 5 American consumers say they have used a QR Code. That’s 19%, compared to 15% in the UK, 14% in Germany, and 12% in France. And when you zero in on the 18-34 year old age range, that number jumps to 27% for Americans.
And where are [...]
Magazines more than doubled their paid digital circulation in the most recent reporting period, according to the Audit Bureau of Circulations. Digital circulation increased 125% from 1.46 million in the second half of 2010 to 3.29 million in the second half of 2011. Despite all that growth, however, digital remains only a miniscule amount of [...]
Check out this video of a spoken poem about the power and importance of print. LinkedIn (Mar. 26, 2012)
Since entering the App business in May, Condé Nast is reporting 242,000 digital downloads of its eight available titles, which include Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair. This number includes digital subscriptions, single copy purchases, and print subscribers who chose to add digital additions to their packages. This [...]
Marsh Supermarkets joins 112 other grocery retailers who use My Web Grocer services which enables customers to select and purchase groceries from the comfort of their computer. Shoppers will have access to planning tools including online circulars, personalized shopping lists and recipes, enabling them to plan meals and stay informed about sales and specials that [...]
Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day. There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue. These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions [...]
Though it’s not Hearst’s first magazine app, it is their first completely homegrown one. All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst. The iPad version has a similar look and feel to the print magazine, as the reader [...]
Publishers are eager for the launch of Apple’s new Tablet device. Condé Nast and Time Inc. have already created mockups of their magazines for it, but concerns persist about Apple’s serving as an intermediary between publishers and their customers. In an earlier instance of Apple in the go-between role, music publishers were happy for the [...]
A consortium of five large publishers — Time Inc., Conde Nast, Hearst Corporation, Meredith and News Corporation — today “…announced plans to build an industry-standard platform to present their work on the Web, phones and e-readers in a richer, more flexible and more lucrative form than is possible today.” The New York Times Dec. [...]
The Atlantic, which shed fiction from its pages in 2005, is now selling individual stories (too short for book form) through Amazon’s Kindle service. The New York Times Dec. 4, 2009