Ideactive, a new marketing services division of Condé Nast, will offer custom-content creative in print, digital, video and mobile platforms; web design and development; social media marketing and community development; and app development and mobile marketing, among other services. Lou Cona, who is Condé’s Chief Marketing Officer, will oversee the new division, with Janine Silvera [...]
The Hearst Challenge is back for the second year in a row. Starting on June 1, contestants will get a shot at winning $25,000 in cash is they can crack the riddle of click-through email promotions. Three entrants will be picked to attend the DMA2011 Conference in Boston to explain their solutions. The winning model [...]
The first half of 2010 is looking better and better according to the Publishers Information Bureau. Along with what was reported about Women’s titles, it seems that categories across the board are seeing improvements – either in gains or just significantly fewer losses. A whopping 130 titles increased ad pages during the second quarter. The [...]
The Neilsen Co. surveyed more than 27,000 consumers in 52 countries to find out their feelings about paying for online media subscriptions. Movies and music top the list of services that people would be willing to pay for online, approaching 60%. Games, professionally produced video and magazines hover around 50% and newspapers are just above [...]
ABC’s Rapid Report has some promising news for Women’s Titles. Paid subscriptions saw meaningful improvement during the second half of 2009. Most major titles in the Women’s category saw slight to moderate increases compared to the same period the year before. The titles that saw the biggest increases are Time Inc.’s InStyle, Meredith’ Siempre Mujer, Condé [...]
The current tough economy is an aggravating factor, but the principal cause of a projected $16 billion industry-wide loss from 2007 to 2014 will be the “relentless adoption of digital formats.” MinOnline Jan. 26, 2010
The Neilsen Company is hoping to provide combined ratings for TV and internet viewing. With more consumers watching TV episodes via the Internet, Neilsen has been under pressure to track viewership more effectively. These ratings are vitally important to the TV industry because they are used to sell an estimated $70 billion in advertising each year. [...]
The following text is from an HDS Retail North America memorandum released yesterday. WHEN VIEWING HDS RETAIL NORTH AMERICA DRAW/SALES INFORMATION ON THE MAGNET AND DATA PRO SYSTEMS YOU MUST TAKE THE FOLLOWING IN TO CONSIDERATION: HDS RETAIL NORTH AMERICA has several business entities associated with it. These include The HDS Retail North America [...]
“As another [fashion] show season rolls out across [New York City], against the chilliest retail climate in years, many believe this is not merely a difficult moment for high-end fashion but a defining one as well.” The New York Times Sept. 10, 2009
In 2009, consumers have upped their use of coupons for CPG product purchases compared to 2008, and affluent consumers ($70k per year or more) are more likely to use coupons than the population as a whole (39 percent compared to 35 percent, respectively). The Nielsen Company Press Release on BusinessWire.com Sept. 3, 2009