Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day. There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue. These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions [...]
The Hearst Challenge is back for the second year in a row. Starting on June 1, contestants will get a shot at winning $25,000 in cash is they can crack the riddle of click-through email promotions. Three entrants will be picked to attend the DMA2011 Conference in Boston to explain their solutions. The winning model [...]
Even after a tough 2009, and trying 2010 OK! was one of two weeklies that had consistent ad-page growth over the past five years. minonline (Feb. 8. 2011)
After a year of steady decline in 2009, magazines have emerged in positive territory in 2010. They improved with every quarter in the past year, with the fourth quarter marking the third consecutive quarterly gain. Though full-year ad pages were down slightly according to the Publishers Information Bureau, they were only down 0.1%, compared with [...]
Source Interlink Companies appointed David G. Algire president of Source Interlink Distribution. Most recently, Algire served as vice president of retail sales at Meredith’s National Media Group.
Also at Source Interlink, Tyler Schulze was promoted to vice president and general manager of IntelliChoice, which is part of the Motor Trend Automotive [...]
The Fix at Daily Front Row gets the first in-depth interview with David Carey since he took the reigns at Hearst. Carey explains why he is confident that Hearst will make it out of this era on top and what he thinks sunk Portfolio. Check out the interview to find out more. The Fix (September [...]
Though it’s not Hearst’s first magazine app, it is their first completely homegrown one. All of Hearst’s magazines already are available in digital format via third-party platforms, but Pop Mech is the first to be built directly by Hearst. The iPad version has a similar look and feel to the print magazine, as the reader [...]
With budgets taking a bit of a turn of the better this year, there’s a quest for break through advertising. Marie Claire seems to have found a new platform that is appealing to lots of beauty advertisers. An ad unit in the August issue that peels off and sticks to a mirror, called a “cling”, [...]
The first half of 2010 is looking better and better according to the Publishers Information Bureau. Along with what was reported about Women’s titles, it seems that categories across the board are seeing improvements – either in gains or just significantly fewer losses. A whopping 130 titles increased ad pages during the second quarter. The [...]
With the anticipation of fall previews in Women’s magazines, advertising numbers are up from 2009. MinOnline (July 20, 2010)