Archive for the ‘Mass Merchandise’ Category

Active Interest Strikes Custom Publishing Deal with Pharmaca Integrative

December 5th, 2007

Active Interest Media recently announced that it will begin custom-publishing a new magazine, Feel Better, for Pharmaca Integrative Pharmacy, the Boulder, Co.-based, drug chain that describes itself as “…committed to health as a patient-practitioner partnership involving body, mind and spirit.”  The premiere issue is due in March 2008.  Circulation Management  (Dec. 3, 2007)

$8 Billion in Front-End Sales, Zero Costs

November 14th, 2007

Retailers are reaping an annual $8 billion fortune in gift cards sold at the front-end that are never redeemed.  Now that’s a great checkout category!  Consumer Reports warns its readers not to contribute to this windfall in their December issue.  This holiday season, retailers are expected to sell more than $100 billion in this most [...]

Retailers Reveal “Black Friday” Sales Plans Early

November 14th, 2007

In response to Retail Federation surveys indicating a slow start to the Holiday shopping season, Meijer, Wal-Mart and other retailers plan to pre-empt their “Black Friday” circulars in an attempt to jump-start sales.  Toledo Blade   (Nov. 13, 2007)